All round
Kaley Cuoco Is William Shatner’s Secret Daughter
Big Bang Theory star Kaley Cuoco is revealed to be the daughter of William Shatner’s character, the Negotiator, in a new Priceline commercial due to premiere next week.
Shatner drops his daughter off to a monastery as a child and picks her up a decade or two later, dressed up and ready to negotiate, in the Butler, Shine, Stern & Partners commercial. “You’re a master of monkey style Kung Fu!” “Proclaims” Shatner.
Priceline has made Shatner, 81, “cool,” according to Cuoco, but the firm sought to adapt its messaging for younger consumers.
Cuoco is “a wonderfully talented and beautiful actress,” according to the Star Trek actor. “The nerdy factor, the Trekkie stuff, it goes with Big Bang and it all worked together,” the blond beauty stated of the new advertising.
In a press release, Cuoco said “It’s definitely exciting working with Bill, and being part of a campaign and a brand that I’ve pretty much grown up with.”
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“He has single-handedly built the Priceline Negotiator into a pop culture icon. I think there’s a lot of overlap in our fans, who will appreciate seeing us together as a father and daughter team. And who wouldn’t want to be William Shatner’s daughter?” she added.
In the last year, Priceline has thrown a number of curve balls at the initial negotiator.
Executives determined that The Negotiator didn’t fit into their new sales approach in January 2012, so they shoved him down a cliff in a Priceline bus, where he died in a fiery death. (“I’m in grief mode. It’s not the first time I’ve had an iconic character die off,” Shatner said.)
Cuoco and Shatner are both expected to feature in future Priceline commercials, according to the press release. So, for the time being, the Negotiator isn’t quite as dead as we would have assumed.
Cuoco said that she and Shatner recorded two commercials for the next ad campaign, which kicks off on January 14. Starting Wednesday, the first commercial will be accessible on YouTube. Two additional advertisements are scheduled to be shot this summer, according to the actress.
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