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Meghan and Harry Consider Brand Deals as Sussexes Struggle to Secure Partnerships
The Duke and Duchess of Sussex, Meghan and Harry, are exploring the possibility of monetizing their name as a brand, following in the footsteps of David and Victoria Beckham.
As their partnership with Spotify ends and rumors circulate that their deal with Netflix may not be renewed, the couple is searching for new strategies to maintain their independent lifestyle away from royal life.
According to culture and brand expert Nick Ede, Meghan and Harry could venture into the world of branding, creating a lifestyle environment that people can buy into.
Ede believes that Meghan, in particular, has always been drawn to the idea of building a brand.
He suggests that the Duchess may forge deals with major companies, potentially reaping significant financial benefits.
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Ede also notes that Harry may be inspired by the success of former footballer David Beckham, who has had lucrative partnerships with brands like Adidas and Hague Club.
However, despite reaching out to Adidas, the Sussexes have yet to receive a response.
Nevertheless, they continue to explore business models similar to those pursued by the Beckhams, such as monetizing suits, eyewear, fragrance, and other products.
There is even speculation that Meghan and Harry may release their own scent or become the face of a product.
The potential revenue streams of eyewear, fragrance, hair care, and makeup are highlighted as lucrative opportunities.
Victoria Beckham’s fashion brand may not be profitable, but her makeup and beauty range is one of the top sellers worldwide.
Meghan is likely eyeing this success and considering how she can engage a wide demographic of people through a similar venture.
Once friendly with Prince Harry, the Beckhams were among the celebrity guests at his wedding to Meghan in 2018.
However, it appears that the couples have grown apart, with reports suggesting that Meghan accused Victoria of indiscretion.
The Sussexes’ reputation has also taken a hit, as other celebrities and companies distance themselves from the couple.
Their tendency to overpromise and underdeliver, coupled with the drama they seem to attract, has made them less appealing as brand ambassadors.
Even though they are seen wearing branded goods, no brand wants to sign a contract with them.
Dior is cited as an example of a brand that has chosen not to associate with the Sussexes.
Adding to their challenges, streaming giant Spotify recently announced that it was ending its partnership with Meghan’s podcast.
The Duchess’s podcast has faced criticism from Jeremy Zimmer, the head of an elite talent agency, who stated that Meghan Markle lacked audio talent and questioned her overall abilities.
Zimmer emphasized that fame does not automatically equal greatness in a particular field.
As the Sussexes explore new avenues to generate income, it remains to be seen whether they can successfully establish themselves as a brand and secure lucrative partnerships.
However, their recent setbacks and the growing distance between them and other celebrities suggest that they have an uphill battle ahead.
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