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Prince Harry and Meghan Markle, the Duke and Duchess of Sussex, have been dealt a devastating blow as their trademark application for the podcast archetypes has been rejected by the US Patent and Trademark Office.
R12 Audio, the couple’s production company, had hoped to secure exclusive rights to the name as part of their efforts to solidify their brand and creative endeavors.
However, an existing trademark held by Archetypes LLC, an Arizona-based firm that focuses on topics such as nutrition, sexuality, fitness, and psychological self-improvement, proved to be a formidable obstacle.
The rejection of the trademark application is a significant setback for the Sussexes, who had envisioned using the Archetypes podcast as a platform to explore the cultural treatment of women and challenge stereotypes.
Their intentions were noble, but their dreams have been crushed.
The couple must be feeling incredibly disappointed at this turn of events.
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Norman Majority, an advocate for a prestigious law firm from Wilkie Farr and Gallagher, has applied for an extension of three months in order to navigate the complexities of the Archetypes trademark application for the couple.
It remains to be seen whether she will be successful in overturning the decision.
The impact of the Archetypes podcast has already been felt, with Season 1 premiering in August 2022 and featuring notable guests such as Serena Williams, Issa Rae, Zewi, Maria, Carrie, and Mindy Kerling.
The Duchess of Sussex engaged in intimate conversations that revolved around gender-specific labels and stereotypes, drawing from her own experiences as a mixed-race woman.
It was a groundbreaking exploration of societal narratives and the power of dismantling harmful typecasts.
Meghan aimed to uncover the origins of these stereotypes, involving historians and experts to shed light on their historical significance.
She had an uncensored conversation with women who intimately understood the impact of these typecasts on their lives.
It was a platform for empowerment and change, a chance to challenge the labels that hold women back.
The future of the Archetypes podcast now hangs in the balance.
Will Harry and Meghan be able to continue using the name despite the existing trademark held by Archetypes LLC?
Or will they be forced to rebrand and find a new identity for their powerful platform?
Despite the setback, it is clear that the Duke and Duchess of Sussex remain committed to using their platform to effect positive change.
Their efforts to challenge stereotypes and promote gender equality are admirable, and it is likely that they will continue to pursue these goals regardless of the outcome of the trademark dispute.
As always, we will keep you updated on the latest news and controversy surrounding the Royal Family.
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