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Meghan Markle Must Capitalize on Present to Avoid Fizzling Out, Warns PR Expert
Meghan Markle has been advised to take the right next steps in her career by a PR expert who believes the Duchess of Sussex must capitalize on the present if she doesn’t want to simply fizzle out.
Chad Tixera, CEO of celebrity PR agency Daddy the Agency, said that reputation recovery can be a challenging process, particularly in the public eye.
He also suggested that Meghan has the potential to rebuild and strengthen her brand, but doing so will require careful strategy and a clear, consistent message that resonates with her audience.
According to Tixera, by aligning herself with brands that match her ethos and finding a relatable niche, Meghan can start rebuilding her damaged brand.
He emphasized that this is a crucial time for her to capitalize on her current position, as interest could potentially fizzle out if she does not take the right steps.
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Despite recent snubs, Tixera still believes that Meghan has a credible status and, done right, she will still be a huge draw with large brands.
Tixera’s advice comes after a source close to Dior last week denied any link with Meghan and a high-end fashion brand.
Reports of their link-up were unfounded, claimed the insider, and there certainly was not an offer on the table at the moment.
This rebuff followed news of Meghan’s Spotify departure after her and Prince Harry’s podcast, called Archetypes, was cancelled after just one series.
A joint statement from Archwell and Spotify to announce the split read, “Spotify and Archwell Audio have mutually agreed to part ways and are proud of the series we made together.”
In December, Archetypes had been awarded the Top Podcast accolade at the People’s Choice Award in Los Angeles.
During the episodes, Meghan chatted to celebrities, historians, and experts about the history of stereotypes leveled against women on the program, interviewing the likes of tennis star Serena Williams, singer Mariah Carey, Paris Hilton, and actors Mindy Kaling and Constance Wu.
Tixera believes that Meghan still has the potential to rebuild and strengthen her brand, but it will require careful strategy and a clear, consistent message that resonates with her audience.
He emphasized that this is a crucial time for her to capitalize on her current position, as interest could potentially fizzle out if she does not take the right steps.
By aligning herself with brands that match her ethos and finding a relatable niche, Meghan can start rebuilding her damaged brand.
Despite recent setbacks, Tixera still believes that Meghan has a credible status and, done right, she will still be a huge draw with large brands.
He advises her to take the right next steps following her Spotify acts and alleged snub by fashion brand Dior.
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