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Kate Middleton’s Akwesasra Shoes Garner $726,000 in Media Exposure

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Kate Middleton’s Akwesasra Shoes Garner $726,000 in Media Exposure

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Kate Middleton’s choice of footwear during King Charles III’s coronation has caused quite a stir.

The Duchess of Cambridge’s decision to wear heels from the Florence-based brand, Akwesasra, instantly went viral and generated a whopping $726,000 in media exposure for the label.

This move not only increased Akwesasra’s exposure but also boosted its media impact value (MIV).

One of the standout pairs that caught everyone’s attention was the label’s popular bow tie pumps, priced at $850.

These elegant shoes feature smooth suede uppers with a heel cutout, knotted countertie, pointed toes, and thin stiletto heels.

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    Kate has been a fan of these pumps for years and has been seen wearing them on numerous occasions.

    In addition to the bow tie pumps, Kate was also spotted wearing a pair of Akwesasra blue Love Link pumps, priced at $1,195.

    These pointed toe pumps with stiletto heels and crystal-lined slingback straps further added to the media frenzy surrounding the brand.

    The resulting buzz from each shoe choice contributed to the remarkable $726,000 MIV.

    This method allows marketers to assess the financial value of a marketing strategy across various media formats, including social, digital, and print media.

    A brand manager for Akwesasra took to his personal Instagram page to express his gratitude to Kate for favoring their products.

    He posted pictures of her wearing the shoes, along with a caption praising her beauty and stating how perfectly the shoes fit.

    However, the manager also made a second post featuring Meghan Markle wearing Akwesasra shoes that were clearly too big for her.

    This led to speculation among royal fans about the origin of the shoes Meghan wore in the photo.

    Interestingly, it has been revealed that Meghan had a history of problematic behavior on set during her acting days.

    Details from the fifth excerpt of the book “Revenge” shed light on her diva demands and lack of collaboration.

    It is even alleged that she stole a pair of Akwesasra shoes during one of the shoots.

    Screenshots from the Twitter account Remilord Source suggest that the stolen shoes were the same ones she wore during her engagement announcement.

    In a surprising twist, Rose Hanbury, the Marchioness of Cholmondelay, was also seen wearing a pair of expensive Akwesasra heels during the coronation ceremony.

    These heels were identical to the ones worn by Kate just hours before.

    Miss Hanbury, a former model married to David Rucksavage, the Marquess of Cholmondelay, has been at the center of a cheating scandal involving Meghan, aimed at damaging her relationship with Prince William’s family.

    The coronation event proved to be a significant milestone for Akwesasra, as it experienced an impressive 884% spike in MIV on May 5th compared to the previous day.

    This adds to the brand’s already eventful year, as it prepares to open a new boutique on New Bond Street in London in June.

    The 2,000 square feet store spanning three floors will undoubtedly further elevate Akwesasra’s presence in the fashion industry.

    Kate Middleton’s choice of Akwesasra shoes has undeniably had a profound impact on both the label’s exposure and its MIV.

    With her influential fashion choices, the Duchess continues to make headlines and solidify her status as a style icon.

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