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Harry and Meghan’s Future in Business Deals Uncertain After Failed Spotify Deal
Prince Harry and Meghan Markle have been warned that they cannot afford another failed business deal, after cancelling a multi-million pound contract with Spotify.
Experts have raised questions about the couple’s future, and have advised them to carefully consider any future business ventures.
PR expert and CEO of GoUp, Edward Coram James, stated that the couple’s path is narrowing, and that they should maintain their content output commitments to any other projects they work on, to show themselves as trusted partners.
He also added that they need to make sure that the next few pieces of work are produced to very high, commercially viable standards.
Coram James revealed that there is a way back for them, but that path is narrowing.
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They can’t afford another failure or cancellation.
The PR expert also mentioned that the couple may have to drop the asking price when it comes to striking new deals because recent Spotify news has damaged their reputations.
The couple’s popularity has taken a hit since they stepped down as senior members of the royal family.
Coram James said that they also need to see her popularity rise again, or at least stabilize.
He suggested that if they are interested in hearing from the crisis communications team, that should be possible, as there is a straightforward formula.
The PR expert also gave some ideas about what the couple should do, noting that they are pursuing charitable causes that they promoted when they were senior members of the royal family.
He added that their return to popularity hinges on these charitable causes, and said they should use the likes of Invictus Games as inspiration.
It is important to note that the couple’s deal with Spotify ended earlier this month.
Both Spotify and the couple said they decided to mutually separate and stressed that they were proud of what they had achieved.
However, the PR expert believes there is a way back for them.
They need to maintain their content output commitments to any other projects they work on, to show themselves as trusted partners.
They also need to make sure that the next few pieces of work are produced to very high, commercially viable standards.
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