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Emma Raducanu is The new face of Tiffany & Co.
Just when you thought Emma Raducanu’s year couldn’t get any better, she was announced as the newest ambassador for luxury jewelry company Tiffany & Co. on Wednesday.
Raducanu joined British Vogue’s editor-in-chief Edward Enninful at the fourth annual British Vogue x Tiffany & Co. Fashion and Film event held at London Fashion Week on Monday, September 20. The 18-year-old tennis champion dazzled at the occasion, wearing a bejeweled halter gown from Erdem’s Spring 2022 collection, styled by Nicky Yates. She donned a pleated white skirt with a halterneck top with exquisite beading and diamantes that skimmed her stomach. A diamond Tiffany bracelet, ring, and earrings completed her ensemble.
Tracee Ellis Ross, Anya Taylor-Joy, and, most recently, Beyoncé and Jay-Z are among Tiffany & Co’s brand ambassadors.
The teenager, who described her appointment as “extremely exciting,” donned £4,500 diamond and pearl earrings from the store on the court earlier this month when she became the first British woman to win a Grand Slam singles championship in 44 years.
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‘It’s such an iconic brand and one that I’ve felt connected to for quite some time,’ she said. ‘I wore the ring, bracelet, earrings and cross necklace throughout the tournament. These pieces will always be very special to me.’
The tennis champion said it was a “honor” to be a part of the company in an Instagram post.
“Very excited to join the iconic @tiffanyandco family as a House Ambassador. Being able to wear these special jewellery pieces over the past few weeks has been an honour!” she said.
Emma Raducanu has made headlines constantly in just a few weeks, notably with her first major fashion event at the 2021 Met Gala. The British athlete dazzled on the red carpet in an all-Chanel costume that included a black-and-white patterned top, skirt, and matching coat. She completed the ensemble with shiny boots, a beaded belt, and a Chanel purse.
Emma also wore Tiffany to the spectacular dinner at the newly-opened hotel The Londoner, where she was joined by Kate Moss, Naomi Campbell, and Idris Elba. The future seems as bright as her Victoria Vine diamond earrings for this budding star.
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Raducanu’s potential to become a household brand was recognized early on — she had been contracted with talent management business IMG for years, but is now being handled by Max Eisenbud, the man behind Maria Sharapova’s career. Raducanu is expected to earn £20 million in the next two years.
Raducanu has risen 127 places in the Women’s Tennis Association rankings, from 150th to 23rd, following her victory over Fernandez.
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