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Adidas CEO Signs Ambassador Contract with Beatrice While Aborted Meeting with Meghan
Princess Beatrice, the elder daughter of Prince Andrew and Fergie, has recently made headlines in the British press for an unexpected reason.
It has been revealed that she has landed a deal with the renowned sports brand, Adidas.
This news comes as global brands continue to reach out to members of the royal family, inviting them to be ambassadors.
For instance, Zara Tindall is associated with luxury watches brand Rolex and car company Land Rover.
Over the weekend, Princess Beatrice was seen enjoying the music at the Glastonbury festival alongside her husband Eduardo Mapoli Mosi and friends.
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The royal opted for a casual look, wearing a black blouse and matching button-down skirt.
She completed her outfit with a crossbody bag and a pair of Adidas superstar sneakers, which have gained a cult following.
Photos captured the couple warmly greeting friends near the hospitality interstage area.
Interestingly, another royal couple has also caught the attention of Adidas.
Following the news of the Duke and Duchess of Sussex parting ways with Spotify and their $20 million deal coming to an end, speculations arose regarding their next move to maintain their extravagant lifestyle.
Rumors circulated that the couple might sign a lucrative deal with fashion house Dior, although this has since been denied.
Culture and brand expert Nick Ede suggested that the Sussexes might aim to rival the success of Victoria and David Beckham in order to generate income.
Despite any fallout, it is undeniable that Meghan, 41, stands to benefit financially from collaborating with brands, similar to the success David Beckham has achieved with Adidas, Tudor watches, and Haight Club.
It is no secret that Harry and Meghan were once admirers of the Beckhams, with the A-list couple attending their wedding at Windsor Castle in May 2018.
However, according to Tom Bauer’s book “Revenge, Meghan, Harry and the War Between the Windsors,” Meghan suspected Victoria Beckham of indiscretion and even called David Beckham to relay her concerns.
These claims reportedly caused tension between the couples, leading to a growing distance.
Prince Harry, the Duke of Sussex, has been experiencing a series of unfortunate events lately.
The latest blow came when he faced a loss of up to $18 million in one fell swoop, raising concerns about the stability of his and Meghan’s post-Megxit empire.
The first setback occurred when Spotify terminated their $29 million deal, and now there are reports that Netflix is unlikely to renew their contract.
The entertainment industry giants are becoming increasingly wary of the couple due to their tarnished reputation.
This raises the question of who would be willing to invest in the Sussexes now.
Page Six has reported that the couple will not receive anywhere near the full amount they could have earned from their Spotify deal.
PR guru Bukowski estimated that the termination of their partnership with Spotify alone could have cost them up to $14.5 million.
As their financial prospects appear uncertain, it remains to be seen how Harry and Meghan will navigate this challenging period and rebuild their empire.
In conclusion, Princess Beatrice has secured a deal with Adidas, joining the ranks of other royal ambassadors.
Meanwhile, the future of the Sussexes’ brand partnerships hangs in the balance, as they face setbacks and potential financial losses.
The coming months will undoubtedly be crucial for both Princess Beatrice and Harry and Meghan as they navigate the ever-changing landscape of brand collaborations and public perception.
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