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Greta Thunberg calls out climate impact of fashion brands in Vogue interview


Greta Thunberg calls out climate impact of fashion brands in Vogue interview

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Greta Thunberg used her cover appearance in Vogue Scandinavia’s first issue to criticize the fashion industry.

Ms Thunberg told Vogue Scandinavia that fashion brands must be accountable for their goods’ environmental effect.

“Shoppers who buy fast fashion are encouraging the industry to continue its harmful process,” she said, adding that she hasn’t bought new apparel in three years.

The 18-year-old climate activist, who was the driving force behind the world’s largest climate-change demonstration in 2019, spoke about greenwashing and fast fashion. According to the United Nations, the sector contributes 8-10% of global carbon emissions and yearly releases half a million tons of synthetic microfibers into the ocean.

She called for a system reform, claiming that fashion could not be mass manufactured and consumed responsibly in the way the world is now constituted.


Thunberg talked directly to customers buying from businesses that swiftly create and advertise designs to be inexpensively available for consumers in her interview with Vogue Scandinavia.

Thunberg accused the fashion industry of deceiving customers about sustainability efforts through its marketing, claiming that many firms are proposing solutions that only appear to solve the problem.

“If you are buying fast fashion then you are contributing to that industry and encouraging them to expand and encouraging them to continue their harmful process,” she explained.

“Of course I understand that for some people fashion is a big part of how they want to express themselves and their identity,” Thunberg continued.

She shared a photo of herself on the front cover of Vogue Scandinavia, wearing an enormous trench coat and stroking a horse in the woods.

Thunberg explained her views when she shared an Instagram photo of her Vogue cover.

“The fashion industry is a huge contributor to the climate and ecological emergency, not to mention its impact on the countless workers and communities who are being exploited around the world in order for some to enjoy fast fashion that many treat as disposables,” she captioned the post.

“Many are making it look as if the fashion industry is starting to take responsibility, by spending fantasy amounts on campaigns where they portray themselves as ‘sustainable’, ‘ethical’, ‘green’, ‘climate neutral’ and ‘fair,’” she wrote.

“But let’s be clear: This is almost never anything but pure greenwashing.”

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