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Meghan and Harry’s Archetypes Trademark Application Rejected by US Officials
The Duke and Duchess of Sussex have faced another setback in their business ventures, just days after their Spotify deal came to a halt.
Their application to trademark the name Archetypes, the title of their podcast series, has been rejected by US officials.
The US Patent and Trademark Office cited a likelihood of confusion with an existing brand, leading them to reject their claims.
The rejection is a significant blow to their aspirations of securing exclusive rights to the name.
Their application sought to encompass various areas, including downloadable audio recordings and podcasts, and the cultural treatment of women and stereotypes facing women.
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However, an existing trademark by Archetypes LLC, a firm based in Arizona, stood in their way.
This firm had already secured exclusive use of the name in 2015 for a series of books and articles covering topics such as nutrition, fitness, and physiological self-improvement.
Interestingly, records indicate that both Meghan and Harry failed to sign their own application to the regulatory body.
This raises questions about their attention to detail and professionalism surrounding their business endeavors.
It’s not the first time such an oversight has occurred, as Meghan has made a similar error when attempting to reactivate the Tick trademark, her former lifestyle blog.
The rejection of the trademark application comes on the heels of the cancellation of their multi-million pound Spotify deal.
The streaming giant announced they would not be renewing Meghan’s podcast Archetypes for a second series.
The joint statement released by Spotify, Meghan, and Harry expressed mutual agreement on ending the deal and pride in the series they had created together, while the termination of the Spotify deal marked a major setback.
Despite these setbacks, the couple still holds other lucrative agreements.
They secured a multi-million pound deal with Netflix in 2020 and have also inked a partnership with Penguin Random House.
The Netflix docuseries Harry and Meghan premiered in December, and Harry’s memoir is scheduled to be published in January 2023.
However, the rejection of their trademark application raises concerns about the couple’s ability to effectively manage their business ventures.
It also highlights the importance of conducting thorough research before applying for a trademark, to avoid conflicts with existing brands.
Meghan and Harry’s quest for trademark exclusivity has been met with several challenges in recent times.
