Gwyneth Paltrow’s wellness company, Goop, has released a new limited-edition version of its popular This Smells Like My Vagina candle, in support of reproductive rights.

The new candle, called Hands Off My Vagina, features an “alluring, intoxicating, deeply feminine scent” created by Paltrow and perfumer Heretic.

The release of the candle comes ahead of the 49th anniversary of Roe v. Wade on January 22nd, a Supreme Court decision that protects the right to abortion in the United States.

To celebrate the anniversary of the landmark decision, Goop announced that it will be donating $25 from the sale of each $75 candle to the American Civil Liberties Union Foundation’s Reproductive Freedom Project.

The company hopes that the new candle will direct attention towards the “necessary cause” of reproductive freedom.

On Instagram, Paltrow shared a video of the candle burning and wrote: “The word ‘vagina’ holds a lot of power.

And yet, there is a recurring need to say: Hands off. Hands off our vaginas in any context where they’re not invited. Your reproductive organs; your choice.”

Goop’s This Smells Like My Vagina candle was first launched two years ago.

The candle features scents of “hinoki wood and Damascena roses with flints of toasted cacao and soft coriander,” and was created to “shed light on the unnecessary shame around vaginas, a continuation of Goop’s mission to empower female pleasure and sexual wellness”.

In a press release from Goop, the company notes that the initial uproar about the name of the candle, “underscores the need for this dialogue”.

The press release states: “If Roe is overturned, the ability to get an abortion is on the line for everyone – women, trans people, and anyone who can become pregnant – in America,” before acknowledging that “half of the states are poised to ban abortion for 36m people and politicians could try to ban abortion nationwide if they have the opportunity”.

Recently, Texas passed the nation’s most restrictive abortion law, under which abortions are banned after six weeks of pregnancy.

The law also allows private citizens to sue a person who performs an abortion or assists someone in getting an abortion.

The launch of the Hands Off My Vagina candle follows Goop’s successful This Smells Like My Orgasm candle.

Fans of Paltrow and Goop have praised the new product for its support of reproductive rights. The Hands Off My Vagina candle is available for purchase on goop.com and in Goop’s retail stores.