Prince Harry and Meghan Markle are faced with making huge decisions on how to maintain their expensive lifestyle after their lucrative PS18 million Spotify partnership was axed.

The Duke and Duchess of Sussex still have an PS80 million Netflix deal while Harry is said to have a four-book deal with Penguin Random House worth up to PS29 million.

A possible relaunch of Meghan’s block and lifestyle brand, The Tig, which she closed in 2017 when she got engaged to Harry, would be a further income stream.

Today, public relations experts have given their opinion on how the Sussexes could maintain a good cash flow at their PS12 million mansion in Montecito, California.

Brand and culture expert Nick Eade said they could activate their social media and start to communicate with their fans like Victoria Beckham does so well.

Andy Baer, co-founder of Ten Yetis Digital, said rumors over an alleged partnership with Dyer, since denied, could have been a decoy to try and flush other global brands out of the woodwork who may be interested in partnering with them.

And Jack Izard, chief executive of Rhizome Media, claimed The Tig could become the new goop.

Gwyneth Paltrow’s wellness brand, which has earned PS200 million.

Nick Eade, brand and culture expert, thinks that for Meghan and Harry, it’s been noted that it’s time to stop exploring their relationship with the royal family and time to build a brand that is credible and has longevity.

If you look at the long list of power players in the world of celebrity, it’s time for them to emulate the success of the Beckhams, the Kardashians, Rihanna, Gwyneth, JLo, etc.

Mark Borkowski, founder of Borkowski PR claim.

From his position, it’s incredibly interesting times for them.

If they had value to specify, they would certainly still be taking the Spotify shilling.

But it’s very damaging when a top Spotify executive calls them grifters.

Do we see a teetering stack of dominoes that are going to fall with the other deals they’ve got?

It remains a bright future for Meghan if she goes down the lifestyle route.

She can do that, but Harry’s no David Beckham.

Not only that, but Andy Bear, co-founder of 10 Yetis digital claims, that Harry and Meghan are clearly now adopting a crisis comms 101 approach to trying to improve their reputation in the public eye.

And that’s to say and do nothing at all for a short period of time.

The hope will be that this creates positive demand for when they make their next public statement or high-profile appearance.

It is becoming clear that the court of public opinion both here and in the US has started to run away from them.

And this could well be a classic case of oversaturation of their profile in the media.

This is leading to public fatigue.

I would guess that the latter part of the go big or go home statement is difficult when you don’t have a clearly defined home to return to after such dramatic revelations and accusations about your wider family.

The Sussexes are faced with the challenge of maintaining their luxurious lifestyle while also building a credible and long-lasting brand.

With their existing deals and possible new partnerships on the horizon, they have the potential to emulate the success of other celebrity power players.

However, with public opinion starting to turn against them, they may need to adopt a crisis communication strategy in order to improve their reputation in the public eye.