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Nike sues over Lil Nas X ‘Satan Shoes’ containing human blood

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Nike sues over Lil Nas X ‘Satan Shoes’ containing human blood

Nike has filed a lawsuit against MSCHF, a streetwear company, for collaborating with musician Lil Nas X to create and distribute custom-made “Satan Shoes” — a pair of customized Nike shoes containing a drop of human blood.

Nike filed a trademark infringement suit against the firm on Monday.

Nike Air Max 97s were used to create the black and crimson footwear. A pentagram pendant and a reference to Luke 10:18 — “I saw Satan fall like lightning from heaven” — are also included on the shoes.

Nike is now attempting to separate itself from the footwear that were made “without Nike’s approval and authorization.”

“There is already evidence of significant confusion and dilution occurring in the marketplace, including calls to boycott Nike in response to the launch of MSCHF’s Satan Shoes based on the mistaken belief that Nike has authorized or approved this product”, it said in legal papers.

The shoes are a tie-in with Montero (Call Me By Your Name), a song and video that features Lil Nas X gyrating on the devil’s lap.

They’re modeled after MSCHF’s Jesus Shoes, which included a drop of holy water.

MSCHF, a business known for controversial and viral goods, acknowledged on Sunday that the shoes included a drop of human blood taken from MSCHF team members inside the sole.

“We do not have a relationship with Little Nas X or MSCHF. Nike did not design or release these shoes and we do not endorse them,” the company said in a statement.

In the video for his new single Montero, Lil Nas X, who is not a party to the case, donned the customized Nike Air Max 97s.

The shoes, which will be sold starting Monday, are limited to 666 pairs and will cost $1,018 each. They include “60cc ink.”

Nike must preserve control over its brand, according to the complaint, “by setting the record straight” regarding which goods contain its unique “swoosh” emblem.

According to The New York Times, Nike stated in the complaint that “decisions about what products to put the ‘swoosh’ on belong to Nike, not to third parties like MSCHF.” Nike also urged the court to halt MSCHF’s production of its “Satan Shoes.”

The limited-edition sneakers allegedly sold out in just a minute after going live on the internet.

Christian organizations have criticized Lil Nas X for the shoes, accusing him of “perverted” Satanic worship. The singer reacted with a “apology” online, which transitioned to footage from the Montero (Call Me By Your Name) video showing him dancing on the devil’s lap after a few seconds.

He later tweeted: “I spent my entire teenage years hating myself because of the s**t y’all preached would happen to me because I was gay. So I hope u are mad, stay mad [and] feel the same anger you teach us to have towards ourselves.”

“This is outrageous, disgusting, and perverted, and on #PalmSunday no less,” Kristi Noem, the governor of South Dakota and a rising star on the Trumpist Republican right, commented on Twitter.

“Somehow [Lil Nas X] thinks that Satanic worship should be mainstream and normal. I don’t think there have been better candidates to cancel than Lil Nas X and these shoes.”

She added: “Our kids are being told that this kind of product is not only OK, it’s ‘exclusive’. But do you know what’s more exclusive? Their God-given eternal soul. We are in a fight for the soul of our nation. We need to fight hard. And we need to fight smart. We have to win.”

“You are a whole governor and you [are] on here tweeting about some damn shoes. Do your job!” the singer responded.

“There is a mass shooting every week that our government does nothing to stop. Me sliding down a CGI pole isn’t what’s destroying society.”

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