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Meghan Markle’s Archetypes Podcast Axed by Spotify After Failing to Meet Productivity Benchmarks
Meghan Markle’s Archetypes podcast will not be renewed for a second season, according to reports.
The royal couple reportedly signed a £20 million deal with Spotify for the podcast in late 2020, but insiders close to the audio giant claim that they did not meet the productivity benchmark required to receive a full payout.
As a result, Spotify has decided not to renew their contract.
According to sources, the couple’s podcast was axed because it failed to meet productivity benchmarks, and they will not receive payment for the podcast.
Although a statement from Harry and Meghan claimed that it was a mutual parting of ways, insiders suggest that the couple was difficult to work with and challenging to manage.
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The Archetypes podcast was supposed to feature interviews with normal people making a change in the world, but insiders claim that Meghan was very challenging to work with.
The podcast was supposed to be a joint venture between Harry and Meghan, but Meghan decided to go off on her own and produce content that was all about her.
Although the couple tried to spin the news as a mutual parting of ways, it is clear that they were fired.
Going forward, other corporations and individuals may question whether or not they are worth the headache.
It is interesting to note that the BBC said it would never have approved the Harry and Meghan Netflix documentary because they had too much editorial control.
This points to Meghan being difficult and challenging to work with.
Going forward, unless William Morris Endeavor can secure an amazing brand deal for Meghan, she will have to become an influencer or a digital content creator.
She may need to secure an ambassador deal with brands like L’Oreal or Maybelline to stay relevant.
The couple’s popularity is waning, and companies do not want to work with them.
It seems that Meghan’s attempts to make money by criticizing the institution she doesn’t want to be a part of have backfired.
As for Harry and Meghan, they may need to rethink their strategy going forward.
They could have gone to a subscription-based model and charged everyone a certain amount of money, but it seems that they were not interested in doing so.
In conclusion, the news of Meghan Markle’s Archetypes podcast being axed by Spotify is a clear indication that the couple was difficult to work with and challenging to manage.
Going forward, they will need to rethink their strategy if they want to stay relevant in the entertainment industry.
