Kate Moss, one of the world’s most famous models and a former party girl, has announced the launch of her new self-care-centered brand, Cosmoss.

The 48-year-old supermodel shared a video of herself wild swimming completely n^ked on Instagram to promote her brand.

In the video, she wades through reeds at the edge of the lake before diving into the water and gracefully swimming away doing breaststroke.

The Cotswolds resident is following in the footsteps of Gwyneth Paltrow and Holly Willoughby, who have both ventured into the wellness space after carving successful careers in film and TV respectively.

Gwyneth started her brand, Goop, as a weekly email newsletter offering “new age” advice.

Her articles would share words of wisdom such as how to “police your thoughts” and telling readers to “eliminate white foods.”

Today, Goop is valued at $250 million and has previously caused controversy with risqué-named candles and gold s** toys.

Holly launched her business venture Wylde Moon in 2021, which also emphasises health and wellbeing, and it was predicted at the time that her launch could earn her up to £12 million, according to financial forecasters.

She most recently announced a new wax melt product for her growing lifestyle brand, which also boasts a line of candles, jewellery and perfume.

Kate’s Cosmoss brand will launch on September 1, 2022, but it’s unclear exactly what she will offer.

However, she claims it’s “self-care created for life’s modern journeys.”

Kate is also the new “creative director” for Diet Coke as the brand celebrates its 40th year, and insiders reported that she could be earning up to £5 million for the partnership.

In the black-and-white video, Kate can be seen strolling away in the water’s edge before diving into the lake.

She captioned the video: “Mesmerising and magical.

COSMOSS is self-care created for life’s modern journeys.

@Cosmoss Coming 01.09.22 Join at www.cosmossbykatemoss.com.”

Kate’s collaboration with Diet Coke and her new brand, Cosmoss, shows that the supermodel has turned her back on her wild ways in favour of a more wholesome lifestyle.

Kate’s lifestyle brand launch follows previous launches by Gwyneth and Holly, both of whom have made a name for themselves in the wellness industry.

Gwyneth recently teamed up with Kourtney Kardashian’s lifestyle brand, Poosh, to collaborate on a candle called ‘Smells Like My Pooshy,’ which is currently sold out on the Goop website and retails for $75.

Kate’s daughter Lila Grace, 19, co-founder Jefferson Hack, is also involved in the Cosmoss brand.

The video of Kate wild swimming n^ked has garnered a lot of attention from fans, with many praising the supermodel for her beauty and bravery.

The video has also sparked a discussion about body positivity and acceptance, with many people applauding Kate for showing her body in a natural and unedited state.

In conclusion, Kate Moss’s announcement of her new self-care-centered brand, Cosmoss, has caused a stir in the wellness space.

Her n^ked wild swimming video has garnered a lot of attention from fans, and her collaboration with Diet Coke shows that the supermodel is turning towards a more wholesome lifestyle.

With the launch of Cosmoss on September 1, 2022, it remains to be seen what the brand will offer, but it’s sure to be a hit among fans of Kate and the wellness space.