Kylie Jenner’s latest Halloween-themed make-up line, Kylie X Nightmare on Elm Street, is fully embracing the dark season.

On Monday night, the 24-year-old billionaire, who is expecting her second kid, released fresh photographs that some of her 275 million followers found “disturbing.”

Kylie Jenner can be seen naked in the photos, soaked in fake blood. She can be seen posing against a white background. Her entire body is covered in blood, with the exception of her face.

Her long, dark brown hair was styled in loose curls with tendrils pressed against her back, and she covered her modesty with her hands.

Her well done cosmetics peaks flashed over the screen with a delicate red liner on her lips and a strong liner on her eyes.

Kylie Cosmetics / Instagram

While these images have sparked a meme frenzy on social media, some have been quick to point out how unsettling they are. A user said, “This needs a warning (sic).” Another person said, “Honestly, I find this really disturbing since she’s pregnant (sic).”

“Girl you are so talented and can’t believe you set yourself so low. You have so much talent and let others ruin it… it’s such disturbing pictures… You can do better”, “I do not like this at all this looks satanic asf. Kylie…. NOOOO bro just no!”, “This is so HORRIBLE,” were some other comments on Kylie’s post.

Another asked, “Why do you always have to show your body in everything you advertise?” “This is no” while another person simply writes.

“This is in such poor taste, ugh,” another unhappy fan added.

She also uploaded a more dressed-up bedroom photo, in which she sat across flowery sheets in a white leotard and red leather boots.

Kylie Cosmetics / Instagram

Kylie Jenner is a model, reality TV personality, and cosmetics mogul. Travis Scott and she are expecting their second child. Stormi Webster, who was born in 2018, is the couple’s only child.

The couple announced their pregnancy last month on Instagram.

Soon after, she released photos from her Nightmare On Elm Street-themed party, which she had with her fiancé, mom Kris Jenner, and sisters Khloe and Kim Kardashian.

On October 12th, Kylie X Nightmare on Elm Street will be released.