Actress Alicia Silverstone has posed n^ked for a full-frontal billboard ad in New York’s Times Square to promote vegan leather clothing.

The 30-foot billboard features Silverstone standing in front of a field of cacti in the middle of a desert, wearing only a pair of cowgirl boots and covering her body with her hands.

The billboard reads: “Don’t be a p***k,” and encourages people to “Wear Vegan. Buy cactus, mushroom or apple leather instead!”

In a promotional video for the advert, Silverstone explains that she has never got n^ked on TV or in film, but she has done it for PETA, as animal rights matter to her.

The actress, who has been vegan since the late 90s, has always used her social media platforms to speak up about animal rights.

She says that the amount of resources, water, food, and oil used to make leather is extraordinary and unsustainable, and that the Earth cannot handle it.

“My dream is to get these vegan, earth-friendly materials into the hands of famous designers.

I’d rather go n^ked than wear animals,” she admits.

PETA says that the bold billboard will be live in Times Square ahead of the New Year’s Eve ball drop.

This isn’t the first time Silverstone has stripped off for the animal rights charity, as she went n^de for its advertising campaign back in 2020.

Silverstone’s ex-husband, Christopher Jarecki, and she share a son named Bear Blu.

The actress insists that she is “following nature” by sleeping beside Bear.

She explains that she was only doing what humans do when “trying to survive in any kind of wild setting”.

Speaking on The Ellen Fisher Podcast, she admitted: “Bear and I still sleep together.” According to Silverstone, if you were in any kind of wild setting where there are wild animals, putting your baby somewhere else would mean that the baby is likely to be eaten, so its not ideal for the baby to be over there.

The creative advert encourages people to wear vegan leather made from cactus, mushroom or apple, instead of traditional animal leather.

PETA has long been campaigning against the use of animal hides in clothing and accessories.

The charity’s website states that “animals are not ours to wear” and that “every year, millions of animals are killed for the clothing industry.”

PETA has also been campaigning against the use of animal testing in the cosmetics industry.

The charity’s website states that “more than 100 million animals are killed in laboratories every year” and that “there are superior, humane, and modern non-animal methods available for research that are more reliable, less expensive, and faster.”

Silverstone has been a longtime advocate for animal rights and veganism.

She has authored several books on the subject, including “The Kind Diet” and “The Kind Mama,” and has been a vocal supporter of PETA for years.

In addition to her work with PETA, Silverstone has also been involved in various other animal rights campaigns and causes.

The actress has been a consistent voice in the fight against animal cruelty and exploitation for over two decades.