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$100 Million Goes Up in Smoke: Sussex’s Impact on Netflix Viewership

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$100 Million Goes Up in Smoke: Sussex’s Impact on Netflix Viewership

Shares in streaming giant Netflix plummeted by 35% after a wave of subscribers abandoned the platform, leading experts to question the impact of Meghan Markle and Prince Harry’s upcoming documentary on the company’s performance.

According to a royal brand expert, the content generated by the Duke and Duchess of Sussex lacks originality, as viewers are likely already familiar with the events before the documentary’s release.

Professor Selly Ottens, a marketing expert specializing in how the royal family brands itself, expressed her perplexity at the filming of well-reported events that are rehashed in new documentaries.

She questioned the value of such snippets and the contribution the Sussexes could bring to the streaming service.

Professor Ottens highlighted the fact that events like the Invictus ceremonies were already witnessed in real life and questioned the inherent value of viewing them again in Netflix shows.

She compared this to the approach taken by shows like the Kardashian programs, where fights and content are not revealed before airing.

The news of Netflix’s declining subscribers prompted many royal fans to comment on the situation.

Some criticized Meghan and Harry for using the concept of the Invictus Games for profit, stating that the games should not have been turned into the “Harry and Meghan show.”

Others expressed their disinterest in watching a program following the couple, particularly after witnessing how they handled the games.

Many fans canceled their Netflix accounts upon learning that the streaming service had signed the couple for a large fee.

In the first three months of 2022, Netflix lost 200,000 subscribers, marking its first decline in paid members in over a decade.

Elon Musk, the world’s richest person and a potential hostile takeover candidate for Twitter, blamed the decline on the “woke mind virus,” suggesting that Netflix should focus more on producing sci-fi and fantasy content.

Musk’s comments reflect the growing frustration among viewers who feel that the streaming giant has deviated from its core offerings.

The Duke and Duchess of Sussex signed a $100 million deal with Netflix in 2020 but have yet to release any finished content.

Last year, it was announced that the couple would be part of a documentary centered around the Invictus Games, which they attended in The Hague.

Crews followed them as they filmed for “Heart of Invictus” during their visit to the Netherlands.

However, the lack of progress in producing content has raised concerns among investors, as seen with US investor William Ackman’s decision to withdraw his $1 billion investment in the company.

Netflix attributed its revenue growth slowdown to high household penetration, including the significant number of households sharing accounts, and increased competition.

The company acknowledged that these factors have created headwinds for revenue growth.

As television and radio services embrace machine learning technology, the streaming giant faces further challenges in maintaining its market position.

In conclusion, the Duke and Duchess of Sussex’s association with Netflix has not only failed to deliver any finished content thus far but has also raised questions about the originality and value of their upcoming documentary.

With the streaming giant experiencing a significant decline in subscribers and facing challenges in revenue growth, the impact of the Sussexes’ involvement remains uncertain.

As viewers express their disinterest and frustration, Netflix must navigate these hurdles to regain its footing in the highly competitive streaming industry.

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